At Datica, Laleh is responsible for developing and executing on content strategies that provide value through all stages of the customer lifecycle. Laleh brings to Datica deep expertise in content and digital marketing strategy with more than twenty years experience marketing to early stage technology companies.
Prior to Datica, Laleh led content, communications, and digital marketing teams at emerging cloud and SaaS companies, including Apptio, TalentWise, DataSphere, and PayScale. Her entrepreneurial spirit was born at a software startup in Boston where she started her career after graduating with a B.S. in Business Administration from the Tepper School of Business at Carnegie Mellon University.