Matt manages the prospect and lead funnel through marketing into the sales cycle. His background is in marketing, sales operations, and CRM and MarTech systems. He works to ensure that the inbound process is calibrated to the needs of the customer, while tracked for analysis to improve the effectiveness of the business.
Before Datica, Matt worked in marketing roles at several startups, did a stint as a Salesforce consultant, eight years at Microsoft in database marketing and analytics. He cut his teeth on relational databases and data analysis during the nascent rise of electronic evidence discovery industry. Matt has a BA from the University of Washington.