Datica Blog

3 Considerations for How Vendors Can Drive Patient Engagement Forward

Kris Gösser

Chief Marketing Officer

August 12, 2015   Engagement

The most critical issue the healthcare industry is seeing when it comes to patient engagement is altering the perspectives and suppositions of patients and clinicians. Many believe that patient portals are the end-all solution for patient engagement by simply satisfying Meaningful Use requirements, but what many fail to understand is that patient engagement is not simply technological advancements; it is a complete culture change.

As clinical practices face the gap between readily available resources and accessibly affordable technology, vendors can bridge this space by adopting a patient-centric mindset. Patients want many features and tools at hand, but for practices to take full advantage of these, they need to be part of a larger platform that has integration capabilities with other technologies.

Here are three considerations every vendor in healthcare should know to really hone in on how they can enforce the message of patient engagement.

1) There are many tools that can be utilized to interact with a patient at every single stage of treatment.

  • Reminders
  • Push Notifications
  • Emails
  • Texts
  • Online clinician scheduling
  • Online search capabilities
  • Transparent billing

2) Utilize other channels of communication for patient-physician interaction.

  • Newsletters
  • Blogs
  • Mailers
  • Social Media

3) Patient Portals are under utilized and are failing to truly engage patients.

As a vendor, make the features you are offering capable of simple integration into a healthcare network to really emphasize the value of your products. Studies show that under 10 percent of patients take advantage of the patient portal so be part of the solution that raises that statistic.

Datica, as a vendor to many healthcare systems, has aided on the internal side to help deploy several tools that enhance patient engagement. You can read about our success story with the Department of Veterans Affairs in our new case study to really get an understanding of how vendors have such a heavy impact on the patient experience.


It’s true: 2015 is beginning to show that hospitals are stemming their primary initiatives from patient engagement. When the HITECH Act was passed back in 2009, hospitals and all medical facilities started to create patient portals to assure that patients would be able to view, download, and even transmit their medical profiles and information as they see fit. But as the latest findings will report, not only are patient engagement stratagem taking priority, but data security is at the forefront as well, closing the loop on the rising number of patient data breaches and cybersecurity attacks that threaten the healthcare industry to ensure value-based healthcare delivery is successful.

Next Post

One of the major problems with patient engagement is that it’s a buzzword. Like most buzzwords, it is often used without much thought going in to what it really means. I admit to being part of the problem. I’ve written about patient engagement without providing a real definition for it. I think I know what I mean by patient engagement, but my definition tends to be use case driven, meaning I have something very specific applications of engagement in mind when I write about it.