Customer Spotlight: DocBookMD

DocbookMD Saves $360K and Puts Integration at the Center of its Critical Collaboration Platform

DocbookMD® Saves $360K and Puts Integration at the Center of its Critical Collaboration Platform with Datica.

“I was very lucky to be on a Rock Health panel with Datica CEO, Travis Good. As we talked about what we were each doing [in our companies], the lightbulb went off in my head and I said, ‘I need you.’”Tim Gueramy, MD, CEO and Co-founder


CASE IN FACT

Doctors need HIPAA secure communication if they are to share critical patient information and collaborate with medical colleagues. That’s what rural primary care doctor Tracey Haas, MD discovered as she practiced in an area that didn’t even have a cardiologist or orthopedic surgeon. HIPAA regulations tied her hands whenever she looked at a patient EKG or X-ray and needed a real-time expert opinion from another doctor, like her husband, orthopedic surgeon Dr. Tim Gueramy. Prior to the start of DocbookMD®, a secure way to communicate physician-to-physician didn’t exist so doctors, including Haas and Gueramy struggled to provide immediate and efficient care to patients.

When the first iPhone® came out in 2007, sans camera, apps, or app store, Haas and Gueramy began talking to other doctors to build the first use cases for DocbookMD, which went from directory app upon its launch in 2009 to communication app, and finally to today’s iteration – a critical collaboration platform.

CHALLENGE

As 2014 approached, Gueramy and Haas had an even grander vision – to place DocbookMD into the center of the physician workflow. To do that, they needed to connect directly to healthcare systems and allow those systems to generate notifications and reports, and deliver them to physicians automatically. “We knew that the EMR was a documentation system that actually caused doctors to be less efficient so if we could tease out the critical communications and put them inside of our platform [we decided], we could make the physician more efficient; that’s when we would really hit the mark in collaborating around critical communication,” says CEO Gueramy, who explained that DocbookMD engineers had made their own API and HL7 integration but quickly realized they weren’t great at it. “Our core competency as a company was around this collaboration and what data we needed inside this app.”

Haas says that indeed their engineering team had cracked that integration nut, however, to provide that service to its customers, the team would need three full-time engineers to build and maintain those integrations. “When you have a team of five or six engineers, it becomes a cost-benefit ratio for the company.”

Unexpectedly, Gueramy had a fortuitous meeting with someone who not only could help solve that problem for the company, but who had a shared opinion and vision for physician-oriented integrations. “I had been asked to participate on a Rock Health panel in February 2014 with Datica CEO and Co-founder Travis Good, MD. As we talked about what we were each doing [in our companies], the lightbulb went off in my head and I said, ‘I need you.’”

“At some point, we realized it’s not worth it to do ourselves; we should just scale with Datica.”

THE INTEGRATED SOLUTION

Prior to meeting with Datica, DocbookMD faced two options: 1) buy an old-school solution, one that would include buying the product, installing it, and managing it themselves — a solution that would be five times the cost, compared to Datica, or 2) do it in-house.

Gueramy explains, “We quickly decided not to go with the first option because it was almost less costly to build our own little integration engineering group, even though that carried a huge upfront cost.” Haas says that upfront cost ruled out the second option, explaining that the expense was roughly $360,000 and “we didn’t have the volume of integrations to justify that.”

Yet, in time, the doctors had stumbled upon a third solution — Datica, which offered them no upfront cost, nor the need for four to five months to build out the platform. “It was easy to have Datica manage those integrations and spread that cost out with monthly payments,” explains Gueramy. “At some point, we realized it’s not worth it to do ourselves; we should just scale with Datica.”

A SOLUTION BUILT ON CONFIDENCE

In dealing with a start-up, companies often get a mixed bag with performance. However, Haas said that Datica exceeded expectations with zero problems which has created a positive experience for everyone, especially engineering. Gueramy states that four factors played into the company’s decision to go with the Datica cohesive approach to integration versus building a solution themselves:

  1. Syncronicity with the Datica business model - “It’s cloud based and exactly like our business model.”
  2. Enabled DocbookMD to scale -“That was a big one!”
  3. Allowed the company a way to capture what future costs were going to be - “That provided a way to charge our customers more appropriately and keep our costs down.”
  4. Datica being physician-based - “That was huge.”

OUTCOME

In addition to saving $360K in engineering costs, DocbookMD has continued to see their hospital integrations grow. They’ve launched three or four systems, with more integrations targeted for the future. “With one large system, we are now doing almost 10,000 messages a month. We’re processing a high load with that hospital system without any downtime, so the outcome has been great,” Gueramy said.

Datica Chief Data Officer Mark Olschesky understands why the solutions worked well for this company that not only integrates with hospitals, but also labs and payers. “Ops is the core of Datica and we solved the ops problem for DocbookMD,” explained Olschesky. “We provided them the insights to help grow their company, help their clients be successful and enabled integration to be at the the center of what their product is today.”

About DocbookMD

DocbookMD, built by physicians for physicians and healthcare professionals, is improving patient care through enhanced and secure medical collaboration. DocbookMD is breaking down the communication barriers that exist between physicians and staff today, transforming medical collaboration and improving patient care.

Access to the DocbookMD community network is available through membership in participating county and state medical societies in 42 states. In addition, our paid Enterprise solution is used at leading Healthcare systems, ACOs, IPAs, hospitals, and clinics across the US. Learn more at docbookmd.com.

About Datica

Datica (formerly Catalyze) makes digital health in the cloud a reality by removing the risks that prevent its adoption. We turn HIPAA compliance on public infrastructure providers into a solved problem, and enable secure clinical data exchange between mission-critical digital health applications and EHR systems. Datica serves healthcare’s complete spectrum, from digital health startups and industry leaders to health systems across the nation. Hundreds of customers and partners trust Datica to ensure their clouds are HITRUST certified and data securely interoperable. For more information, visit datica.com.