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Datica Customer Spotlight

Clockwise.MD: Improving patient satisfaction with timing technology

Coca-Cola, Delta, Home Depot, UPS — those are likely the business names that first come to mind when one mentions Atlanta. Yet, entrepreneurs and innovators are now the talk of the town with their kudzu-like startup growth. In 2013, startup Founder Michael Burke launched Clockwise.MD at the Atlanta Tech Village (ATV), with help from co-founders Phillip Han and Phong Si. ATV is a wonderful mix between incubator/accelerator and coworking space where roughly 225 other startups work to build their companies. At that time, Atlanta also had nine of the nation’s top health IT companies, which put it on track to become one of the top five US tech hub cities.

Now relocated across the street from Georgia Tech, Clockwise.MD taps technology talent from the university to expand and improve its online scheduling and wait time transparency solutions for healthcare organizations. Recognized in 2016 as a Best Place to Work in Atlanta and a Healthcare Hero by the Atlanta Business Chronicle, the co-founders at Clockwise.MD have nailed down a healthcare solution that hit at the right time and in the right place.

We are very well positioned at this time to leverage the success that we’ve had in facilitating a smarter way to approach scheduling.
Mike Burke

Mike Burke

CEO and Co-founder

Right time; right place

Clockwise.MD’s trajectory paralleled the surge in urgent-care centers. As urgent-care completely transformed the base of healthcare, Clockwise.MD helped supply the technology that gave them the needed transparency to highlight that speed to patient care. Now, Burke says the company “has over 20% of the U.S. urgent care market using their program.”

With such early success, the company looks to take its consumer-centric focus on scheduling and time management to other healthcare pain point areas. Burke explains, “Health systems are acutely interested in preventing network leakage and making themselves more efficient in the referral process. We are very well positioned at this time to leverage the success that we’ve had in facilitating a smarter way to approach scheduling.”